History

Tradition since more than 90 years

It all began in 1928 in a picturesque house by the water when Elisabeth Wegeli was introduced to the art of baking Hüppen by her neighbour. Many lovers of chocolates and other delicacies consider Gottlieber Hüppen and Gottlieber products to be the tastiest tidbits available. Gottlieber Hüppen are even part of Switzerland's culinary heritage.

 

The romantic Swiss village of Gottlieben was founded in 1251. One of its most famous inhabitants was Queen Hortense Bonaparte, when she lived at nearby Schloss Arenenberg from 1817 to 1837. Therefore, her famous son, the later emperor of France Napoleon III, also became an aficionado of the mouth-watering Gottlieber Wafer rolls.

Swiss Craft

At the family-owned Swiss company, located in Gottlieben, directly on the idyllic branch of Lake Constance which forms part of the Rhine, the delicate warm crêpes are still individually-baked and individually-rolled like fine Havana cigars. This is done carefully and precisely, as if by hand. The Gottlieber Hüppen are then individually filled with either gently-melting gourmet creams or Swiss chocolate and individually packaged by hand. All of our fillings, for which we use only the best ingredients, are created and produced in Gottlieben. Many of them have received top awards.

Our clients, both in this country and abroad, appreciate our gourmet fillings and chocolates produced using long-held traditional recipes, our passionate maintenance of tradition and our high standards of quality.

The traditional Swiss company

The current traditional Swiss company was founded by Elisabeth Wegeli in 1928. She learned the special art of baking wafer rolls from her neighbour, and repeatedly produced new creations from «Granny Wegeli's Hüppen Parlour».

In 1938, the first praline fillings were introduced. Business was quite slow during the war years, as rationing prevented a sufficient supply of raw materials. Following the death of the founder in 1952, her daughter, Berty Wegeli, took over the business. With great commitment and tenacity, she managed to lay the solid foundations of the present company and established an excellent reputation throughout the Lake Constance region. Her nephew, Walter Brauchli, became her right hand man. After the company take-over in 1959, he gradually introduced mechanised production techniques.

Premium quality

Urs Brauchli joined the company in 1977, thereby guaranteeing continuity of management by the same family. 1978 saw the beginning of cornet wafer production for the Swiss ice cream industry. In spring 2000, the strategic decision to expand production had already been taken. Using the latest top-level, high-tech equipment, the company generated the capacity to produce custom-made, semi-finished «premium fillings» for industrial customers.

In 2005, the Seecafe, with its factory shop, was opened right on the lake (next to the factory).

In 2008, the company passed into the «younger» hands of the next generation. Dieter Bachmann, from Thurgau, took over as the primary shareholder of Gottlieber Spezialitäten AG and thereby ensured that this jewel of the Seerhein would continue to be an owner-operated and independent company. The Seecafe was slightly renovated and received the addition of a larger factory shop. Major investments were made in production beginning in 2009, and in 2012 a new flagship store was opened in the centre of Winterthur under the name Gottlieber Sweets & Coffee. Just one year later, in 2013, the first foreign Gottlieber Sweets & Coffee opened its doors in Guangzhou, China. More recently, on 1 May 2015, the opening of the Gottlieber Boutique Hotel Die Krone and Restaurant marked the beginning of an entirely new adventure. The Seecafe was also slightly renovated an refurbished. A new Gottlieber Sweets & Coffee was opened in Basel in 2018 in collaboration with Orell Füssli. In the same year, the Gottlieber Hotel Die Krone was passed into new hands. In March 2019, in another collaboration with Orell Füssli, two Gottlieber Sweets & Coffee were opened in Aarau and Päffikon SZ (Seedammcenter) respectively.

Today on average 60 to 80 members of staff are employed by this traditional Thurgau company.